Steve Jobs, chief executive officer and co-founder
of Apple Computer and of Pixar Animation Studios,
urged graduates of Stanford University to pursue
their dreams and see the opportunities in life's
setbacks—including death itself—at the university's
114th Commencement in Stanford Stadium on 6.15.2005.
Wearing jeans and sandals under his black robe,
Jobs delivered a keynote address that struck a
balance between the obstacles he has encountered
during his notably public life and the lessons he
has gleaned from his high-profile ousting in 1985
from the computer company he helped start.
Here is Jobs' speech...
"You've got to find what you love"
This is the text of the Commencement address
by Steve Jobs, CEO of Apple Computer and of
Pixar Animation Studios, delivered on June 12,
2005.
I am honored to be with you today at your
commencement from one of the finest universities
in the world. I never graduated from college.
Truth be told, this is the closest I've ever
gotten to a college graduation. Today I want
to tell you three stories from my life. That's
it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first
6 months, but then stayed around as a drop-in
for another 18 months or so before I really quit.
So why did I drop out?
It started before I was born. My biological mother
was a young, unwed college graduate student, and
she decided to put me up for adoption.
She felt very strongly that I should be adopted by
college graduates, so everything was all set for me
to be adopted at birth by a lawyer and his wife.
Except that when I popped out they decided at the
last minute that they really wanted a girl. So my
parents, who were on a waiting list, got a call in
the middle of the night asking:
"We have an unexpected baby boy; do you want him?"
They said: "Of course." My biological mother later
found out that my mother had never graduated from
college and that my father had never graduated
from high school.
She refused to sign the final adoption papers.
She only relented a few months later when my
parents promised that I would someday go to
college.
And 17 years later I did go to college. But I
naively chose a college that was almost as
expensive as Stanford, and all of my working-
class parents' savings were being spent on my
college tuition.
After six months, I couldn't see the value in it.
I had no idea what I wanted to do with my life
and no idea how college was going to help me
figure it out.
And here I was spending all of the money my p
arents had saved their entire life. So I decided
to drop out and trust that it would all work out
OK.
It was pretty scary at the time, but looking back
it was one of the best decisions I ever made.
The minute I dropped out I could stop taking the
required classes that didn't interest me, and
begin dropping in on the ones that looked
interesting.
It wasn't all romantic. I didn't have a dorm room,
so I slept on the floor in friends' rooms, I
returned coke bottles for the 5¢ deposits to buy
food with, and I would walk the 7 miles across
town every Sunday night to get one good meal a
week at the Hare Krishna temple.
I loved it. And much of what I stumbled into by
following my curiosity and intuition turned out
to be priceless later on.
Let me give you one example:
Reed College at that time offered perhaps the best
calligraphy instruction in the country. Throughout
the campus every poster, every label on every drawer,
was beautifully hand calligraphed.
Because I had dropped out and didn't have to take
the normal classes, I decided to take a calligraphy
class to learn how to do this.
I learned about serif and san serif typefaces, about
varying the amount of space between different letter
combinations, about what makes great typography great.
It was beautiful, historical, artistically subtle in
a way that science can't capture, and I found it
fascinating.
None of this had even a hope of any practical application
in my life. But ten years later, when we were designing
the first Macintosh computer, it all came back to me. And
we designed it all into the Mac.
It was the first computer with beautiful typography.
If I had never dropped in on that single course in college,
the Mac would have never had multiple typefaces or
proportionally spaced fonts.
And since Windows just copied the Mac, its likely that no
personal computer would have them. If I had never dropped
out, I would have never dropped in on this calligraphy
class, and personal computers might not have the wonderful
typography that they do.
Of course it was impossible to connect the dots
looking forward when I was in college. But it was
very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward;
you can only connect them looking backwards. So you have to
trust that the dots will somehow connect in your future.
You have to trust in something - your gut, destiny, life,
karma, whatever.
This approach has never let me down, and it has made all
the difference in my life.
My second story is about love and loss.
I was lucky I found what I loved to do early in
life. Woz and I started Apple in my parents garage
when I was 20.
We worked hard, and in 10 years Apple had grown
from just the two of us in a garage into a $2
billion company with over 4000 employees.
We had just released our finest creation - the
Macintosh - a year earlier, and I had just turned
30.
And then I got fired. How can you get fired from a
company you started? Well, as Apple grew we hired
someone who I thought was very talented to run the
company with me, and for the first year or so things
went well. But then our visions of the future began
to diverge and eventually we had a falling out.
When we did, our Board of Directors sided with him.
So at 30 I was out. And very publicly out. What had
been the focus of my entire adult life was gone, and
it was devastating.
I really didn't know what to do for a few months.
I felt that I had let the previous generation of
entrepreneurs down - that I had dropped the baton
as it was being passed to me.
I met with David Packard and Bob Noyce and tried to
apologize for screwing up so badly. I was a very
public failure, and I even thought about running
away from the valley.
But something slowly began to dawn on me. I still
loved what I did. The turn of events at Apple had
not changed that one bit. I had been rejected, but
I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting
fired from Apple was the best thing that could have
ever happened to me. The heaviness of being successful
was replaced by the lightness of being a beginner again,
less sure about everything. It freed me to enter one
of the most creative periods of my life.
During the next five years, I started a company named
NeXT, another company named Pixar, and fell in love
with an amazing woman who would become my wife.
Pixar went on to create the worlds first computer
animated feature film, Toy Story, and is now the
most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT,
I retuned to Apple, and the technology we developed
at NeXT is at the heart of Apple's current
renaissance. And Laurene and I have a wonderful
family together.
I'm pretty sure none of this would have happened
if I hadn't been fired from Apple. It was awful
tasting medicine, but I guess the patient needed
it.
Sometimes life hits you in the head with a brick.
Don't lose faith. I'm convinced that the only
thing that kept me going was that I loved what
I did.
You've got to find what you love. And that is as
true for your work as it is for your lovers. Your
work is going to fill a large part of your life,
and the only way to be truly satisfied is to do
what you believe is great work.
And the only way to do great work is to love what
you do. If you haven't found it yet, keep looking.
Don't settle. As with all matters of the heart,
you'll know when you find it. And, like any great
relationship, it just gets better and better as
the years roll on.
So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something
like: "If you live each day as if it was your last,
someday you'll most certainly be right." It made an
impression on me, and since then, for the past 33
years, I have looked in the mirror every morning
and asked myself: "
If today were the last day of my life, would I want
to do what I am about to do today?" And whenever
the answer has been "No" for too many days in a row,
I know I need to change something.
Remembering that I'll be dead soon is the most
important tool I've ever encountered to help me
make the big choices in life.
Because almost everything all external expectations,
all pride, all fear of embarrassment or failure -
these things just fall away in the face of death,
leaving only what is truly important.
Remembering that you are going to die is the best
way I know to avoid the trap of thinking you have
something to lose. You are already naked.
There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer.
I had a scan at 7:30 in the morning, and it
clearly showed a tumor on my pancreas.
I didn't even know what a pancreas was. The
doctors told me this was almost certainly a
type of cancer that is incurable, and that
I should expect to live no longer than three
to six months.
My doctor advised me to go home and get my
affairs in order, which is doctor's code for
prepare to die.
It means to try to tell your kids everything
you thought you'd have the next 10 years to
tell them in just a few months.
It means to make sure everything is buttoned
up so that it will be as easy as possible for
your family.
It means to say your goodbyes.
I lived with that diagnosis all day. Later that
evening I had a biopsy, where they stuck an
endoscope down my throat, through my stomach
and into my intestines, put a needle into my
pancreas and got a few cells from the tumor.
I was sedated, but my wife, who was there, told
me that when they viewed the cells under a
microscope the doctors started crying because
it turned out to be a very rare form of pancreatic
cancer that is curable with surgery.
I had the surgery and I'm fine now.
This was the closest I've been to facing death, and
I hope it's the closest I get for a few more decades.
Having lived through it, I can now say this to you
with a bit more certainty than when death was a
useful but purely intellectual concept:
No one wants to die. Even people who want to go to
heaven don't want to die to get there. And yet death
is the destination we all share.
No one has ever escaped it. And that is as it
should be, because Death is very likely the single
best invention of Life.
It is Life's change agent.
It clears out the old to make way for the new.
Right now the new is you, but someday not too
long from now, you will gradually become the
old and be cleared away.
Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living
someone else's life. Don't be trapped by dogma -
which is living with the results of other
people's thinking.
Don't let the noise of other's opinions drown out
your own inner voice. And most important, have the
courage to follow your heart and intuition.
They somehow already know what you truly want to
become. Everything else is secondary.
When I was young, there was an amazing publication
called The Whole Earth Catalog, which was one of
the bibles of my generation.
It was created by a fellow named Stewart Brand
not far from here in Menlo Park, and he brought
it to life with his poetic touch.
This was in the late 1960's, before personal
computers and desktop publishing, so it was all
made with typewriters, scissors, and polaroid
cameras.
It was sort of like Google in paperback form,
35 years before Google came along: it was
idealistic, and overflowing with neat tools
and great notions.
Stewart and his team put out several issues of
The Whole Earth Catalog, and then when it had
run its course, they put out a final issue.
It was the mid-1970s, and I was your age. On the
back cover of their final issue was a photograph
of an early morning country road, the kind you
might find yourself hitchhiking on if you were
so adventurous.
Beneath it were the words:
"Stay Hungry. Stay Foolish."
It was their farewell message as they signed off.
Stay Hungry. Stay Foolish. And I have always
wished that for myself. And now, as you graduate
to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
~~ Steve Jobs
Have you found what you love?
Have you found your passion in life?
Would you care to share it with us?
To Your MLM Success Made Easy,
Christiane
To get something You've never had,
You *have* to DO something You've
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